I created this billboard visualization for Nike’s Air Force 1 ‘Little Accra’ sneaker.
The sneaker was released in homage to “Little Accra”, New York City’s thriving Ghanaian community, and effectively celebrates the vibrant culture of Ghanaians all across the world.
I’ve been obsessed with FOOH (Fake/Faux Out-of-Home) ad campaigns and how CGI seamlessly integrates with real-world footage.
The sneaker was released in homage to “Little Accra”, New York City’s thriving Ghanaian community, and effectively celebrates the vibrant culture of Ghanaians all across the world.
I’ve been obsessed with FOOH (Fake/Faux Out-of-Home) ad campaigns and how CGI seamlessly integrates with real-world footage.
As a tinkerer who's passionate about creating content that blends the physical and digital, I embarked on this passion project to highlight the fusion of tradition and modernity by showcasing larger-than-life Air Force One sneakers in various iconic locations in Accra.
I want to emphasize how the sneaker is not just a shoe, but a cultural icon that transcends borders, uniting Ghanaians and stories from around the world.